Senior Digital and Social Strategist
Sales / Marketing / Communications
Durban – KwaZulu Natal
Job Title: Senior Digital and Social Strategist
Employment Type: Permanent
Location: Durban Head Office
Reports to: Marketing Manager
Works closely with: Community Manager, designers, internal and external creative teams
Remuneration : Market related salary based on experience
Purpose
The Digital and Social Strategist owns the companies digital presence from strategy through to execution. The role develops the digital content strategy, creates and publishes content across platforms, and measures what performs. The incumbent builds awareness, engages existing and prospective families, and supports the organisations business objectives. They shape the compnaies voice so that every channel stays dignified, culturally aware and on-brand.
Key Responsibilities
Strategy and planning
- Develop and execute the end-to-end digital and social media strategy across Facebook, Instagram, TikTok, LinkedIn, WhatsApp Channel, YouTube, the website and other online channels.
- Create, own and maintain a rolling monthly content calendar aligned with business activities, the communication strategy and the overall media plan.
- Set growth priorities for each platform, including growth on Instagram and Facebook and expansion into TikTok, LinkedIn and emerging channels.
- Develop creative concepts, campaign messaging, headlines and taglines.
- Carry out industry and audience research to shape relevant, accurate content.
Content creation and production
- Lead creative ideation for platform-native content that resonates with the target audience.
- Write, edit and proofread copy for all channels, adapting tone and style to the company brand, the audience and each platform.
- Create Reels, short-form video, graphics, stories and social posts, and plan, shoot and edit photo and video content.
- Design and curate content for internal and external newsletters.
- Work with designers and creative teams to keep visuals high quality, on-brand and optimised for each platform.
- Use AI tools and emerging technology to improve content creation, testing, reporting and efficiency.
Publishing and community
- Schedule and publish content across all social platforms and the website.
- Collaborate with the Community Manager to deliver cohesive campaigns, and use social listening insights to inform planning.
Listening, analytics and reporting
- Monitor the social landscape with listening tools, tracking brand sentiment, share of voice and key conversation themes. Turn this “Voice of the Consumer” data into actionable insights.
- Identify trends and cultural moments that create content opportunities.
- Track and analyse the performance of all social content and website analytics, including engagement rate, reach, follower growth and video views.
- Continuously optimise content based on performance data and audience insight.
- Prepare and present regular performance reports to internal leadership, translating data into strategic recommendations.
Systems and development
- Build scalable systems and processes that support continued growth.
- Keep up to date with platform features, content formats and digital marketing trends, and share them with the wider team.
- Manage multiple deadlines and content requirements at the same time.
Desired Experience and Qualifications
- Grade 12 (Matric).
- Bachelor’s degree in Communications, Marketing, Media Studies, Public Relations or a related field.
- Minimum of five (5) years’ experience in digital media management, digital strategy, content creation or digital marketing.
Requirements
- Proven ability to create and develop content that performs across multiple platforms.
- Experience in digital strategy and managing social campaigns, with a strong understanding of performance metrics and optimisation.
- Deep understanding of social platforms, trends, algorithms and content formats.
- Excellent written and verbal communication skills, with strong attention to detail and accurate grammar.
- Creative mindset, with the ability to develop innovative content that resonates with diverse audiences.
- Strong analytical, project management, organisational and time management skills.
- Ability to work both independently and collaboratively.
- High level of professionalism, discretion and cultural awareness in online interactions, including sensitivity around grief and loss.
